Accessibility Statement

Digital accessibility is important to us – we want everyone to be able to use our online shop without barriers, with or without a disability. Our goal is to offer you a shopping experience that is as accessible as possible. We work on this every day.

Our commitment to accessibility:

     

  • Compliance with standards: our site is based on the Web Content Accessibility Guidelines (WCAG 2.1).

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  • Continuous improvement: we regularly analyze our pages and adapt them as soon as a barrier is detected or reported.

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  • Open to your feedback: together, we can do better! If you encounter a barrier or have a suggestion, please contact us.

Have you spotted a barrier?

Please let us know:

     

  • The web address (URL) of the page concerned

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  • A brief description of the problem

📧 E-mail: info@alfatires.com

No personal data is required – we simply need information about the problem to fix it quickly.

1) Scope and responsible body

The party responsible for this website and this statement is:

Alfa Tires GmbH
Rudolf-Diesel-Straße 11
69115 Heidelberg
Germany

2) Compliance status

This website is partially compliant with the requirements of the Web Content Accessibility Guidelines (WCAG) version 2.1, level AA, due to the non-compliances described below.

We are actively working to correct the identified issues in order to achieve full compliance.

3) Non-accessible content

The content listed below is not yet, or only partially, accessible for the following reasons:

Basis of incompatibilities:
The website is currently undergoing a complete technical and graphical redesign in order to improve its accessibility. This process is not yet completely finished. There are still several elements to correct – not all goals have been achieved yet:

Specifically, this currently concerns the following areas:

Perceivability

     

  • Relevant alternative texts are still missing in some places for important informative images (such as the logo or product images).

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  • Tables and heading structures are not always correctly tagged, which complicates the use of a screen reader.

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  • In some places, color contrasts between the text and the background do not yet meet the required minimum values, which can impair readability.

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  • A 200% zoom is not functional on all parts of the shop.

Operability

     

  • The main navigation in the header is not yet fully accessible by keyboard.

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  • The visible focus during keyboard navigation (Tab key) is sometimes barely visible or even nonexistent.

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  • Consistent keyboard navigation and the ability to skip sections are not yet guaranteed everywhere.

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  • The minimum size for clickable elements is not yet always met.

Understandability

     

  • Various linguistic and content requirements – especially related to language – are not yet fully implemented.

Compatibility

     

  • The name, role, and value of elements are not always correctly recognized or rendered by assistive technologies.

User preferences

     

  • Individual settings such as preferred font size or contrast adjustments are not yet freely configurable on all pages.

Note regarding technical and economic limits
We are doing our best to eliminate as many barriers as possible. However, we sometimes reach certain limits – for example, when old content is involved, when specific third-party plugins are used, or when our online shop's theme has technical restrictions. In some cases, the necessary adjustments are so complex that they cannot be implemented at this time. Therefore, some barriers can only be removed during a major technical update or a complete redesign.

We keep an eye on all known barriers and regularly review whether new solutions become possible. Whenever feasible, we implement improvements as part of major updates or future developments.

Planned measures and timeline:
We are working with high priority to eliminate the main barriers as quickly as possible. Our goal is to fix the main issues by Q4 2025.

4) Drafting of this accessibility statement

This statement was drafted on June 24, 2025.
The accessibility evaluation was carried out through self-assessment within our company.

5) Feedback and contact (reporting an accessibility issue)

Have you noticed any other accessibility issues on our website? Or do you have questions about accessibility? We would love to hear your feedback.

Please contact us at the following address:

E-mail: info@alfatires.com

Postal address:
Alfa Tires GmbH
Rudolf-Diesel-Straße 11
69115 Heidelberg
Germany

6) Mediation and appeal procedure

If you do not receive a satisfactory response to your feedback within a reasonable timeframe (usually four weeks), you can contact a mediation body. Its purpose is to resolve accessibility-related disputes between people with disabilities and website providers out of court.

The contact details of the relevant body will be published here as soon as it has been officially designated.

7) Competent supervisory authority

The monitoring of this website's accessibility compliance will be ensured by a market supervisory authority, which has not yet been designated. As soon as this is the case, its name and address will be provided here.

8) Content and operation of this website

This site is an online shop for the sale of tires, rims, complete wheels, and accessories. The featured products can be added to an electronic shopping cart, then ordered and paid for in a binding manner.

The site has a header menu and a footer. The top menu allows you to browse product categories. It also provides access to the shopping cart and initiates the ordering process. The footer contains links to legal notices, legal information, shipping and payment options, as well as other service pages.

The ordering process only becomes final by clicking on the final button ("Buy" or equivalent). Before that, it can be cancelled at any time.